The ICC Men’s Cricket World Cup has provided a boost for residents and businesses in Southampton this summer.
The international sporting event is estimated to have brought up to £18.3m to the city’s economy as cricket fans celebrated the major event.
Westquay hosted the Southampton Fanzone for the ICC Men’s Cricket World Cup, creating a boost for local retailers and eateries as cricket-lovers flocked to watch games on the outdoor big screen.
Local hotels have also benefited, with some of the international teams staying in the city during the tournament.
The Ageas Bowl hosted several games and, thanks to the BID, Southampton was fully in the spotlight to spectators and others tuning in across the globe. A video about the city, created in partnership with Visit Hampshire, was shown when the games were played.
GO! Southampton’s marketing and events director, Heidi Isa, said: “We’re immensely proud of our city so it was exciting to show people across the world what a brilliant place it is to live, work and do business.”
Chief executive Giles Semper added: “The ICC Cricket World Cup proved a hugely enjoyable event for the city, not least because it allowed a lot of our residents to celebrate their heritages from other parts of the world.
“We’re thrilled to hear of the economic impact local businesses are likely to have seen as a result of this event. Having the fan zone at Westquay certainly provided a fantastic opportunity to bring footfall to the city centre and encourage fans to explore local businesses.”
Source: Go! Southampton