Aura Vision named in top 50 retail tech startups globally

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Future Worlds Alumni Startup, Aura Vision, has been named as one of the top 50 retail tech startups operating globally, according to a new report, Discovery 50, published by RWRC – home of the prestigious Retail Week and World Retail Congress.

In the report, Retail Week sought to find or ‘discover’ the top retail tech startups from across the globe that are working with retailers to offer disruptive solutions to transform their businesses.

Quoted in the report, Corporate startup engagement company Co:Cubed chief executive Jeremy Basset says: “There’s no shortage of startups out there. But with new companies going to market every week, access to this innovation jungle without expertise can be chaos. “If [retailers are] serious about getting this right, it’s vital you’re working with the best startups in the world – not just the ones that appear in your inbox.” You can access the full report to download here.

Co-founded by University of Southampton PhD students Jaime Lomeli and Daniel Martinho-Corbishley, Aura Vision uses video from retailers’ security cameras to anonymously capture consumer journeys. It provides retailers with rich information such as the type of people who come to their spaces and what they do once inside. Retailers can use this information to measure and improve their marketing campaigns and staff performance while uncovering what behaviours lead to higher conversion rates, as well as support in-store product launches.

With the outbreak of COVID-19 Aura Vision have responded by launching an innovative suite of ‘COVID-secure’ solutions for retailers to assist them in responding positively and safely to the crisis.

“We’re delighted to be listed as one of the top 50 retail tech startups operating globally in this report,” said Daniel, “the current situation makes it more important than ever that retailers work closely with startups to access cutting edge solutions to the issues they face. The Discovery 50 report is a great place for retailers to start their journey”

Source: Future Worlds