Honda asked where do Britain's greenest people live

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Honda's decision to make all of their mainstream cars electric or hybrid by 2022 raised a simple question: where in Great Britain do the greenest people live?

To find out, Honda looked at a range of factors, including rates of recycling, household efficiency measures, commuting habits, attitudes to the environment, and more.

As conversations about the climate movement continue to sweep across Great Britain, people up and down the country have been actively changing their attitudes towards sustainability and the way they care for the environment.

From going vegan to changing your commuting methods, living an eco-friendly lifestyle has become more accessible than ever. But which areas of Britain are making more of an effort to move towards greener living?

Following the release of the all-new, all-electric Honda e, they analysed and ranked Britain’s cities to find out which regions are home to the country's greenest people. The rankings are based on several environmental factors, such as:

The percentage of waste, recycling or composting per household

Domestic estimates of CO2 emissions per household

Household energy efficiency based on eco measures installed under the Energy Company Obligation (ECO) and the Green Deal (GD).

Research has also been combined with the responses from two surveys commissioned by Honda. The first survey was completed before lockdown restrictions were put in place, while the second survey was commissioned more recently as lockdown measures slowly begin to ease. The aim of the second survey was to assess if attitudes have changed as a result of the pandemic, and its results have not been included in the ranking calculations. Each city was scored from 0-10 per dataset to create these rankings.

Southampton ranked in ninth position for its eco-minded residents, with the city having the lowest score for the number of homes having a smart meter installed. Last year, the council approved plans to introduce a new Clean Air Zone, which aimed to bring Southampton’s air pollution down to legal levels by 2020. Not surprisingly, Southampton received the top score for the estimated total of household emissions, which includes CO2 emissions based on human activity. While the lockdown across Britain has not changed the level of recycling in Southampton, 59% of residents did state that since they’ve been spending more time at home, they have become more aware of how not recycling harms the environment.