Help shape the masterplan for the future of Mayflower Quarter

MQ 2020 1200x600


Securing the future prosperity of Southampton as a city of opportunity, the vision for Mayflower Quarter will link the heart of Southampton to an area of prime waterfront.

The masterplan will develop a distinctive environment that responds to the challenges of climate change by better connecting the city centre and establishing a sustainable new urban neighbourhood, creating an enhanced quality of life for present and future generations that is greener, healthier, and fairer.

Appointed by Southampton City Council in January, AR Urbanismare working with the council on creating the masterplan for Mayflower Quarter. The masterplan will set out development on the 84-hectare site, extending from the north of Southampton Central train station to the waterfront. The development will provide world-class facilities for businesses, alongside city centre homes and leisure opportunities. Areas of premium public realm will be key to the mixed-use development, which will also re-connect the waterfront with the city centre.

Southampton City Council and AR Urbanism have partnered with The Future Fox, specialists in digital engagement for urban planning. Following the appointment of the masterplanners in January, engagement on Mayflower Quarter with key stakeholders across Southampton has taken place. Southampton City Council and AR Urbanism are now reaching out to the wider community for aspirations and suggestions for the Mayflower Quarter area. As lifestyles, work, and social activities change, it has never been more important to understand the current and future needs of Southampton’s residents, businesses and investors.

Views on the Mayflower Quarter area are being captured via The Future Fox’s ‘PlaceBuilder’ platform which asks users to identify what specific challenges and opportunities they feel the masterplan should address alongside a quick poll asking what the area should be like by 2040.

Cllr Jacqui Rayment (Deputy Leader and Cabinet Member for Customer & Organisation) said:

“Strengthening the city’s status as the economic powerhouse of the south coast, this development project will firmly establish Southampton on the global stage. The masterplan for Mayflower Quarter will create opportunities for future generations across the whole of Southampton and will support new and existing talent and businesses. Southampton’s recent bid to become UK City of Culture 2025 will be reinforced by major city projects like Mayflower Quarter.

“This is a great opportunity for everyone in Southampton to tell us what they envisage for Mayflower Quarter as AR Urbanism finalise the masterplan before consultation on the Mayflower Quarter masterplan early next year.”

Amanda Reynolds (Director of AR Urbanism) said:

“This masterplan seeks to create an active green heart to the city with improved connections to the city centre and waterfront, making Mayflower Quarter a more attractive and usable place for all. The new urban neighbourhood will provide a diverse mix of new jobs, new housing, and new culture, leisure, and business opportunities.

“A key consideration is ensuring we develop a futureproof masterplan, positively meeting climate change challenges and offering sustainable solutions for the future.”

Now is the opportunity to have your say, click here to take part in the survey before 31st December 2020.